Initiative to promote brand Kashmir launched

Srinagar: An internet based business initiative – Kashmir Get Online – was on Saturday launched with the aim to provide young entrepreneurs an opportunity to brand their products globally.

The initiative claims to provide fast and affordable service to small and medium enterprises in Kashmir in order to take their business online. “Under this initiative we will deliver online marketing and branding support to Kashmiri brands at subsidized prices”, its founder Mir Shariq Mushtaq said.

According to Shariq, the primary plan is to ‘globalise, localise, and promote the brand Kashmir’. “We are looking forward to support thousand Kashmiri brands in the coming year”, he said.

Various dignitaries pertaining to business community of Kashmir including trade leaders and entrepreneurs attended the launching ceremony that was followed by a round-table talk to discuss the challenges and opportunities that are generally faced while promoting the brand Kashmir.